Mobile is drastically changing the technology landscape and we are in the midst of a Mobile Revolution.
What is a Mobile Website?
A mobile website in its simplest form is a website that has been optimised for viewing on a mobile device such as a smartphone or tablet. Some interesting facts:
Did you know that 94% of smartphone users have searched for local information on their mobile phone?
Did you also know that 61% of users call a business after searching on a mobile device and 59% visit the location? 90% of these people act within 24 hours!
3 Reasons why you need a Mobile Website
Most people carry their smartphones with them, and use their mobile devices to make immediate decisions and take quick actions. The very nature of consumer behaviour means that the website for your business must be mobile, so that customers can access information on your business anytime and anywhere. Did you know that 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they would quickly move onto another site? The message here is to ensure your website is “Mobile Optimised”
2) Mobile Purchases
More and more consumers are now purchasing items via their mobile devices. In 2012, around $25 billion of purchases were made on mobile devices, and the number is projected to grow every year.
Did you know that 59% of mobile consumers perform mobile shopping activities on their mobile device at home? At idigitalmercury, our Mobile Apps and Mobile Websites enable you to take payments from your customers. There are also a number of companies that allow you to use a card reader inserted right into your smartphone or tablet to take payments from your customers , e.g. intuit.com, squareup.com, Breadcrumb payments by Groupon, Paypal , just to name a few. Please note transaction fees will vary for each provider.
With Christmas just around the corner, if you haven’t started incorporating a Mobile strategy into your business , then you should as you will be losing traffic and sales.
3) Growth in Mobile Traffic
People around the globe are accessing the internet via their mobile devices more often than ever! As more and more consumers user their smartphones to access information, play games and engage in social sharing, traffic begins to shift away from desktop to mobile. According to recent case studies, in 2013, 17.4% of web traffic has come through mobile representing more than a 6% increase since 2012, when 11.1% of traffic came from mobile.
“ Mobile phones now account for almost a fifth of global web usage, as smartphones have become ubiquitous in many parts of the world.” http://www.statista.com
Final thoughts, is your business mobile ?