A few weeks ago, Google released their Mobile-Friendly Ranking Algorithm which was designed to give a boost to mobile-friendly pages on mobile search results. This update affected search ranking on mobile devices in all languages globally. Despite, the recent update by Google there are still a number of businesses with websites that are not mobile-ready or mobile optimized. In this blog post, we uncover some noteworthy facts that can help you understand a bit more about the Google Mobile Friendly Update.
Known under a variety of names like Mobilegeddon, Mobilepocalyse or Mobocalypse, the Google Mobile Friendly Update is defined as a significant new mobile-friendly ranking algorithm designed to give a boost to mobile-friendly pages in Google’s mobile search results. Contrary to what others think, this algorithm update does not have any impact on searches from tablets or desktops. It only affects searches from mobile devices from corner to corner of all locations and languages.
It is believed that the Google Mobile Friendly Update is Google’s way of ending the frustration of mobile users each time they click on a Google search result, but are unsuccessful in interacting with the website they want to view. To offset this kind of hassle, Google decided to remove these results from mobile search in favor of websites that give a more desirable mobile experience to users. But just to clarify, the aforementioned update was never aimed to castigate any websites.
In order to be categorized as “mobile friendly” by Google’s Google bots, Google cited that a website should avoid software that is not common on mobile devices. Examples of these include Flash Software. Google are also looking favorably at websites that have links that are relatively easy to use, and contain text that is large enough for people to read on their mobile devices without the need for a website visitors to scroll horizontally or zoom in.
To know if your site meets the criteria for mobile-friendliness, you may perform a test on your website’s individual pages using the Mobile-Friendly Test. Moreover, you can review site-level information on mobile-friendliness through the Mobile Usability report in Webmaster Tools.
Recent reports by reputable business insiders showed that there are numbers of big businesses facing serious consequences due to failure to keep their websites mobile-friendly. Example of which is EBay that lost eighty percent of its prime ranking. On the other hand, it is also believed that the Google Mobile Friendly Algorithm gives small businesses the advantage. For instance, Lukasz Zelezny, Head of SEO at uSwitch.com, stressed out that “Small businesses tend to be far more flexible with their tech teams and are able to apply changes far quicker and easier than larger enterprises due to a less complicated infrastructure, also making it easier to roll out new software and processes”.
To conclude, whether your business is big or small, you have no choice but to be mobile optimized, especially if you want to keep your business alive. Why? Because believe it or not, 50% of all searches done on Google nowadays are performed on mobile devices. Across the world, the number of people using Google search on their iPhones, ipads, tablets and smartphones increases daily. People carry their mobile devices almost everywhere – while stuck in meetings, caught in traffic jams, standing in queues, and even while trying to get through awkward conversations. Therefore, you will drastically lose all your potential customers using mobile search if your website is not mobile friendly.
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