In this 2 part marketing blog series, we will look at some great ways to market your Mobile App with Social Media.
Did you know that “Time spent with mobile apps is starting to challenge television: Consumers are spending 127 minutes per day in mobile apps–up 35 percent from 94 minutes a day in the same time last year–and spend 168 minutes watching television per day (Flurry 2012)”
So, you’ve created your app, it’s been approved, and it’s live on itunes store and Google Play. So, how do you spread the word about it ? In this blog post, we focus on Social Media Strategies you can use to market your app.
Social Media is an effective way to market your app IF done correctly, due to the huge reach of people you can reach. Social and Content Networks that we have seen work best for apps are Facebook, Twitter & You Tube. Social media allows you to share updates on your app, future releases, and discussions with your target audience. You also need to make sure you know what appeals to each network so that you get the highest engagement. Facebook fans will respond differently to Twitter fans. Always make sure you put the direct website link (i.e itunes link or Google play link) for your app
Video marketing on YouTube, should also be part of your marketing. “You Tube Mobile gets 400 Million views a day. You Tube Press Statistics 2011” Creating videos, and walkthroughs about the features of your apps, is a simple marketing strategy that you can use to demo your app and build your audience. Strategic partnerships, advertising, and community involvement can all help with building your App Customer base.
Social Media Sharing
Social Media Sharing is an effective strategy to market your App, especially if you use Facebook. Create content in your app, that users will be enticed to share and discuss with their peers. Photosharing sites like Instagram are also great platforms for generating a brand discussion . Instagram allows you to create fun shareable content that isn’t push marketing. The key tip here, is you want to create content that people will love enough to share. You can also shorten the sharing process by always providing sharing links with your content.
You can also encourage social media sharing in more creative ways to boost your App. For example, you can hold a contest and ask fans to post a photo of their favourite aspect of your brand or company on Instagram or Twitter and use a certain hashtag for tracking. You want your followers to be interested enough to talk about your brand on social media.
Depending on your budget, advertising on facebook is also one of the most effective forms of app advertising ! Facebook also offer advertising for apps via Mobile App Install Ads
Mobile app install ads is an effective way to drive installs and increase discovery for your mobile app.
The ads tend to appear only when a user views Facebook on a mobile phone via the mobile news feed . A few lines of text is displayed and an image, plus a button that takes people directly to your iTunes store or Google Play (Android) store page to download your app!
Need assistance marketing your mobile app ? If you need help with any of the strategies outlined below, or don’t have the time to do it, then contact us via our contact us page and we will be more than happy to help