A Mobile App is a great mobile marketing tool to have for your business, but you have to use it effectively to see results from it. It is not enough to get an App developed, downloaded to your customers App, and then that’s it!? The saying “Build it and they will come” does not necessarily apply here, unless you have done some innovative SEO tactics and some possible cross promotion tactics with your Mobile App.
There are many strategies you can use to effectively promote and market your Mobile App to your clients. Here are 5 simple ideas
1. Loyalty App Coupons
Selling to existing customers is definitely easier than selling to strangers. This is why Loyalty App Coupons can be an effective strategy to boost revenue by expanding relationships with customers you already have. Loyalty coupons are a great marketing tool to ensure your customers keep coming back. An example of a company that use Loyalty Coupons effectively is GBK also known Gourmet Burger Kitchen With their Loyalty Coupon tab, the more you buy, the more special offers you have e.g. a Free Burger, the Sidewinder, or choosing from the Hero Menu. Will I be going back for another meal? I sure will! This is a perfect strategy of how restaurants can effectively have customers coming back to order from them again. Remember, it is easier to sell to existing clients, than it is new clients
2. Push Notifications
One of the most effective marketing tools on your App is the ability to use Push Notifications.
A push notification is simply a way for an app to send a notification to your smart phone via an alert or pop up message, even when the app isn’t running on your phone, so it’s a great marketing tool. It should be noted that Push Notifications are an extremely effective marketing tool and should be used correctly. Push notifications can also be enabled or disabled by the user.
Once your client or customer has downloaded your App to their smartphone, you can send custom tailored messages that will appear on their smartphone at a time of your choosing. You can use these messages to promote events, offer discounts, tell people about new products, or communicate whatever information you like.
3. Viral Buzz
You can also create a viral buzz with your App, by encouraging customers to use your mobile App to tell their friends about your business, by built-in sharing capabilities of Facebook, twitter, linked in, SMS and email.
Engagement with your customers is key, as Mobile Apps have social features that let people post on your wall, or share links to your business with contacts. Customers can also upload relevant pictures to your photo gallery, (think of how powerful tripadvisor is with pictures that come in from consumers) and not the hotels/resorts themselves.
An App is powerful, as it’s on your customer’s smartphone and they have you with them all the time. The key is to ensure you are always engaging with your customers and also effectively using social Media, to become more viral with your App.
4. Grow a Mailing List/Opt-in
Did you know that with your Mobile App, you can quickly grow a mailing list of names and email addresses that you can market to? More and more consumers are now opting to find more information on their mobiles! So let’s explain how this works, once someone downloads your app, and opens it for the first time, the App will load an opt-in form where they can enter their name and email address. Once they have done this, they then click submit. This is a great strategy to grow your list with a highly, responsive, mobile engaging audience. This is just one of many strategies you can use with an App to help grow your Mailing list.
5. Improve Customer experience and Get Feedback:
A Mobile App can greatly improve your customer’s experience with your business. Your customer’s will be able to access your services and products anytime they want via your Mobile App. A Mobile App also allows your customers to make quick reservations online! This is a great feature especially if you’re a Hairdresser, Dentist or Restaurant. Mobile Apps are also a great way to get feedback from your customers. Customers can leave feedback on fanwalls, share photos with the community and send comments back to you by sampling pulling out their mobile phone and tapping into your Mobile App with just a few clicks!