In this blog post, we will focus on simple strategies that you can use to get more downloads for your App. So, this might sound familiar, you’ve got a great App, it’s simple and easy to use, it’s an App that can be used more than once, it downloads quickly and runs effectively with no glitches, BUT you’re not getting enough downloads! Well, before you start creating an App for your business, you should have 3 key goals, prior to the deployment and launch of your App.
Goal 1: Get Found in the App Store or Google Play Store, by your target market
Goal 2: Acquire good reviews
Goal 3: Get more downloads
To increase the success of your App, it is essential that you apply App Store Optimisation techniques. What do we mean by this? Well, quite simply, it is the art and science of getting your App ranked highly so that your target market finds your App at the top of their search results. This process is also known as SEO in the web. In this post we will go through 3 Tactics, you can use to increase the amount of App downloads your App gets.
Keywords should be an important element of marketing your App. Selecting appropriate keywords for your App is a similar process to how you would select keywords for your Website. There are various factors you need to take into consideration, when selecting keywords, i.e. keyword search volume, how many people search for that keyword, how easy or difficult it will be to rank for that keyword, and which category of app the keyword shows up most for.
Here are some tools, you can use to research your keywords, as well as identify your competitors and their weaknesses.
Straply is an online tool provides comprehensive, easy to use tools for app ideation and app store optimization.
Appcodes is an online tool that enables you to perform AppStore SEO, check our popular keywords, as well as track your competitors.
SearchMan enables search engine optimization for Mobile Apps on iPhone & iPad. The service enables you to track search rankings, analyse keywords, and compete for rankings.
2. Meta Data: Descriptions, Categories
It’s important to know how to optimize your listing in the app stores to maximize downloads and app store ranking. Here are some key tips
The title field is a great place to add extra keywords. Ensure, you put relevant keywords where possible in the title of your App.
Description: Ensure the description of your App is engaging and stimulates the user in the first few sentences, so that their interest is piqued. You may also want to include the benefits and key features of the App. The description is sometimes a key deciding factor in regards to whether someone will download your app!
An icon is a key element of your App, as the icon will be the first thing a user sees when they are checking out your apps. The icon should be compelling and appeal to the customer you want to attract straight away. Don’t forget, users will see your icon every time they scroll through their apps on their phone, so ensure it looks professional.
3. Increase Conversion Rate Using Screenshots and Reviews
Screenshots and Reviews can also help increase the download conversion of your App.
Screenshots tend to tell a story and give of a certain perception about your App, so ensure your screenshots tell a story and give the customer an overview of what the app will look like and what they will experience.
It’s a good marketing strategy to get reviews on your app, and get good feedback on your app , as good feedback generally equals more downloads, but also look at feedback as areas for where you can improve your app. You can also get bloggers, journalists , customers and other individuals to test your app, and provide feedback about it Bloggers are a great place, as bloggers always need new content, plus they already have a relationship with an audience, and your app could easily be the topic off the week.
So, before launching your App, ensure you have done some effective keyword research, as well as well optimized your App, so that it becomes a raving success!