Should my App be Free or Paid ?
Good question, there are various factors to consider, i.e. what is the core objective of your app ? Is it a games app, or an app that helps people know more about your business and help schedule appointments and bookings via your app, or maybe a utility app.
The debate for whether an app should be free or paid brings different sides to each coin. More and more apps are now being launched as free apps, and then being monetized further with In- App purchases. According to Flurry, between 2010 and 2012, “the percentage of apps using Flurry Analytics that were free varied between 80% and 84%, but by 2013, 90% of apps in use were free.
Between 2010 and 2012 the percentage of apps using Flurry Analytics that were free varied between 80% and 84%, but by 2013, 90% of apps in use were free.
In App purchases are a way of monetizing an App further (i.e. making more money from an App) . So for example, if we take Office Jerk a very popular app game that is free to download. It may be be “free” to download, but they have monetized the app or made money from the app from having In App purchases , e.g., when playing the Office Jerk Game, you can have all ads removed by paying 99cents, or you can upgrade to the ACM Pack which is $1.99
If done correctly an App that is “free” but monetized with In- App Purchases that consumers will have to pay for can do very well.
So what about Paid Apps ?
The reality is Free Apps will get you 50X more downloads than Paid Apps, and the unfortunate truth is Paid Apps do not necessarily mean better quality. Although there are some amazing brands that offer paid apps! There are various factors that come into play , i.e. a ROI (return on investment).
Paid apps, if they receive enough downloads, also tend to receive a strong review rate. When someone pays for an App, their expectation tends to be a lot higher, than if they had downloaded it for free. If you meet or exceed their expectations, chances are they will leave a good review for your app. In the same instance, if they have paid for your app, and they feel like they have been ripped off, they will also leave a bad review. With free apps, you’ll probably miss a lot of this because users tend to be not that bothered if it was free to download.
So in conclusion, it’s always a good idea in today’s market , to start with some free apps. You can have a free version with ads, and then offer a premium version of the app with all the added bells and whistles. It’s a much better strategy to grow a user base and collect data, rather than just trying to get paid downloads. If you decide to go with a paid app, then make sure you test and track everything. If you’re not getting sufficient downloads, then try creating alternative versions with your app, i.e. a free versions or in app purchases