Ok, it’s a known fact, in today’s world; we get bombarded with emails every day, from promotional campaigns, to social media requests… the list goes on!
In this blog post, I will be talking about one of my favourite tools that I use for email tracking. Now, please bear in mind there are loads of automated CRM tracking tools that you can use including AWeber, get response, infusionsoft, mailchimp …. And just to name a few that you can use to send automated scheduled mass emails to your list of customers or subscribers.
However, today I want to discuss a simple tool which I’ve been using for over a year. If you do any sort of lead prospecting or business development, i.e. sending out proposals, you might want to try a tool called yesware (http://www.yesware.com/) which is one of my all-time favourites. So, why Yesware ?
Well, first you can easily get started on the free version and it’s a tool, that helps you track whether your emails get opened or not. A common misconception , especially when prospecting is assuming your emails are opened when sometimes they are not. There is always a chance that your emails might get filtered into someone’s spam box, so you should never assume all your emails are always being read. The great thing about Yesware, is it tracks emails, including the location the email has been opened and the device, i.e. was the email opened on an iPhone, Mac or Windows ?! Now, did you know, that you can also use yesware to create templates and synchronise with other sales tools like Salesforce!?
It really is a valuable tool, because it will also tell you if you need to follow up, particularly in cases when people have not responded yet to your email . We’ve been using it for over a year now, and find it a great tool in our business tool box.
How does it work ?
Step 1: Go to Yesware.com
Step 2: Add Yesware to Gmail (you can easily get started with your first 100 tracking emails)
Step 3: Activate yesware
Step 4: Track emails
It really is as simple as that! Keep an eye out on our blog for more simple tips, tools and reviews to help your business grow!