Here at idigital Mercury, we look at 7 new ways and tactics that you can use to get more customers into your business to get the phones ringing this week. Nowdays, budgets are tighter than ever, and there is significantly more competition than ever before. If you’re looking to boost profits and gain significant market share, here are 7 tactics you can use to gain a bigger piece of the pie.
1.Use viral marketing.
Viral marketing is any word-of-mouth or “tells a friend” mechanism that induces users to re-convey a marketing message to other sites or users. Leveraged by the power of the web and email, viral techniques can create exponential growth in your product’s visibility. Nothing is more effective than word-of-mouth advertising. That’s right! Your customers can say it better than you could ever say it, so why not let them? It’s also a good idea to implement a reward program for referrals and watch your sales climb.
2.Show your product being used by experts.
If possible, establish your product as the one used by recognized experts in the field. A case in point is Canon’s use of photojournalists to endorse its 35mm cameras.
3.Think outside the demographic box.
Attract a new category of customers by thinking outside the box. Consider gaining younger or older buyers by expanding the utility and style of your product, e.g., cell phones for ‘tweens, or health bars for seniors.
4. Sing your product’s praises.
Create a memorable catchy song, poem or jingle that that hooks in people’s minds. Gillette sold millions of razor blades using “The Best a Man Can Get,” which continues to stick in consumers’ heads, leaving a positive impression about the product’s unbeatable performance. People buy products for the feeling they get from the purchase. How do you feel when you get a new car? Yeah, excited, proud and anxious to show it off a little bit. Keep in mind these feelings, and draw word pictures with your advertisements that will stimulate them and sing your products praises .
5.Sell to Current or Existing Client
It is far easier to sell to an existing client, than it is a new client. The idea that sales growth comes from new customers isn’t always true. Yeah, you can increase sales with the customers you already have! Have you tried offering them a product that will complement the item they are buying? What about follow ups? It’s a lot easier to sell more to your current clients than to get new customers through the door. Don’t overlook the potential that’s in your client database today!
6. Thank You Post Cards
It only takes a minute to put a thank you card in the mail to a customer, but the effects of your thoughtful act can create a loyalty that will last a lifetime. Yep, we all like to be appreciated…your customers do too.
It only takes a minute to read the back of a postcard. Most people are just like you – busy, busy, busy. Regardless of how busy we are, all of us automatically read postcards that are short, clear and concise. Send postcards with short ads to your target audience, and watch the flood of response sweep in.
7. Provide discount vouchers
Discount vouchers are a great way to get new customers through the door. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy.
You may also want to cross promote with other related products, and there is no limit as to how many ways you could do this. Joint venture with business and offer complimentary services or products that match their own. The aim here is to bring a win-win situation to both parties.
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