In this blog post, we will be looking at 5 Key Reasons Why Your Business Needs A Mobile App. According to a recent report by O2 Business, UK Retailers are missing out on £12bn by failing to harness technology to drive sales, and over 50% of all sales on the consumer shopping journey are influenced by digital.
5 Key Benefits of A Mobile App
1. Push Notifications
Push Notifications, when used correctly are an amazing tool for small-medium sized businesses that want to boost revenue. The reason being is that people carry their smartphones with them all the time, and as a business when you use push notifications, you can reach your customers anywhere, and at anytime with targeted relevant information that drives a specific action from your customers. Did you know that with Push Notifications, you can:
• Send immediate messages and notifications right to your customer’s phones
• Update Customers on Business Special Offers and Discounts
• Keep customers engaged on your App, by updating them on New App Content. Push Notifications also help increase app user retention rate by an average of 100% !
Be strategic with Push Notifications, each type of app will need a different push strategy notification . Example, a restaurant might send out special offers or discount push notifications during special events like Mother’s day.
2. Loyalty Coupons
Awarding your Loyal Customers, with Mobile Loyalty coupons is one key strategy to long-term success. With the technology we have in today’s market, gone are the days of loyalty reward paper cards, which are now being replaced by Loyalty Coupon features which you can now get within a Business App.
A Mobile Loyalty Coupon feature on your Business App, provides a huge benefit to your business because your customers are always carrying their mobile devices with them, and it is the perfect opportunity to connect with your customers wherever they are. You can offer your existing client’s ways to earn rewards without them have to remember to bring in a plastic or paper card that needs to be stamped.
Don’t forget, it is relatively easier to promote new services or products to existing customers, than it is to strangers. Rewarding customers for repeat visits, not only increases customer loyalty, but also encourages repeat visits or purchases to your business!
If your business runs on appointments, then one of the benefits of having a Business Mobile App, is the benefit, a Mobile Reservation system can bring to your business, not to mention the Administrative savings that can be saved.
As our lives get busier, people like automation, e.g. online payments, automated directed debits. This is exactly the same with Reservations and making mobile reservations. More and more people are using their smartphones and mobile devices to do everything, including making appointments. With everything so automated, people like the ease and convenience of being able to make a reservation on the go without having to call and speak to someone, or stand around waiting for someone to look at a calendar. Did you know that according to a recent report, restaurants are getting 12% of their bookings online, and a third of that comes from mobile devices ?!
4. GPS Notification
An important feature of your business app is the ability to have GPS Notifications. GPS Notifications are great, as they give your customers turn by turn GPS directions to your business from anywhere in the world!
5. Mobile Orders & Mobile Payments
Did you know that with today’s technology, your customers can also pay for good or services through your Mobile App. This is great for your business, as it will mean more orders, more money spent on orders, and an increase in the bottom line of your business. When customers submit orders through your mobile app, this means you reduce waiting times and employee order taking.
Don’t forget, when someone is ordering via your mobile app, it has a similar process to ordering online as there is no rush at the counter to submit an order, they can take as much time as they want, thus as an added bonus, the average order price goes up with mobile orders. This means more Sales, Revenue and Bigger Profits for your Business.
To find out how we can help you create a Business App that will bring in More Sales & Revenue to your business, contact us here